Configure Next Queries

Next Queries are suggestions given to shoppers as ideas on what to look for next. After searching for “jacket”, subsequent search suggestions such as jeans, tops, or dresses keep the discovery experience smooth.

Next Queries are generated organically based on the collective search experience of previous shoppers that already searched those terms and what they searched next. Besides, you can create curated next queries to inspire shoppers with alternative purchase ideas to their initial intention.

The Next Queries management tool lets you customize the next queries experience offered to your shoppers based on marketing strategies. You can preview organic next queries that are displayed in the commerce store for a query and decide to show or hide them. You can also add curated next queries and arrange them to determine their order of appearance, listing them before any organic next queries.


Unsure about the difference between curated and organic next queries? See Next Queries overview.

Getting started with the Next Queries management tool

When you access the Next Queries management tool, you view a list of all existing next query configurations for the instance. If you have not created any configurations, the list does not contain any rows.

List view of the Next Queries management tool

List view of the Next Queries management tool - (A) Action tools, (B) Row selector, (C) Page navigation options.

The list table displays the details of the next query configurations:

  • Query: the initial query that shoppers must use to search before the next query is displayed.
  • Curated: top five next queries created for the query
  • Inactive organic: organic next queries hidden in the store
  • Total organic: the total number of organic next queries available for the query.
  • Updated on/by: the date and time when the last changes were made to the configuration and the person who performed these changes.

You can select the number of configurations to be displayed in the list with the row selector (B) in the bottom left corner of the screen. You can navigate to other pages in the configuration list using the page navigation options (C) in the bottom right corner of the screen.

To add a new configuration from the list screen, click the + NEW button. To edit, clone, or delete a configuration, select the corresponding checkbox next to the configuration you want to modify and use the action tools (A).


Hover over the values in the Curated and Inactive organic columns to view the complete list of curated and inactive organic next queries.

Creating a next query configuration

To add a new configuration from the list screen, click the + NEW button.

Creating a curated next query

Rules for curated next queries:

  • Curated next queries must not contain the same term as the initial query.
  • Curated next queries cannot be duplicated.
  • Curated next queries must have results.

To prevent shoppers from being redirected to a page with no results for the next query, every time you create a new curated next query, a request is sent to the search engine to check whether there are results in the product catalogue. If there are no results, you cannot save it.

Since organic next queries may change over time depending on shopper behavior, you can choose to create a curated next query that is identical to an organic next query. A warning message appears to tell you that an organic next query already exists, but you can save the curated next query.

Similarly, if you edit an existing configuration containing curated next queries and these next queries have become organic next queries thanks to shopper interaction, a warning message appears to help you identify the curated next queries so you can choose to delete them or hide the organic next query instead.


To feature an organic next query higher in the list, you can add it as a curated next query. This way, the query always appears in the first positions of the list despite any changes in shopper behavior. However, it's important to remember to hide the organic next query so shoppers won’t see the next query twice.

To add a curated next query:

Changing the order of next queries

Curated next queries always appear before organic next queries. You cannot alternate curated and organic next queries in the list. The order of organic next queries cannot be changed as it's determined by the volume of shopper searches.

You can change the order in which curated next queries appear to shoppers:

  1. In the next queries carousel, drag and drop the curated next query to the corresponding position.

  2. Click Save.

Showing and hiding next queries

In addition to changing or rearranging the position of your curated next queries, you can decide which organic next queries to show or hide.

To hide an organic next query:

  1. In the next queries carousel, scroll to the organic next query you want to hide.

  2. Click the X icon on the right of the query string in the organic next query tag.
    All hidden organic queries appear as the last items in the next query carousel.

  3. Click Save.

  1. Scroll to the end of the next queries carousel to locate the organic next query you want to show again.

  2. Click the return arrow icon to the right of the query string in the organic next query tag.
    The newly activated organic next query moves to its organic position in the list.

  3. Click Save.

design tip

As well as determining the number of next queries you display in the commerce store, you can choose to differentiate between curated and organic next queries in your store. Shoppers can distinguish clearly between next queries created to customize the search experience and those organically generated based on collective behavioral patterns. For more information, see Next Query UI.

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