Related tags are keywords that help shoppers fine-tune their query. For example, if they're looking for “juice” as a generic term, this initial query is refined with tags of suggested terms, such as orange, apple, or peach. When the shopper clicks one of these options, like “apple”, the query is narrowed down and the results are more accurate, as only the products related to "apple juice" are listed.

Related tags are generated organically based on the searches of other shoppers to identify associated search terms used to refine a query. Otherwise, you may want to add customized keywords to articulate the search experience and guide shoppers toward those products that must be promoted as part of a campaign or promotion. These last are the curated related tags.

interact

Can't quite capture the concept? Learn more about Related Tags.

The Related Tags management tool in the Empathy Platform Playboard allows you to customize the related tags experience offered to your shoppers based on the business needs. You can preview which organic related tags are displayed in your commerce store once a query is launched. Also, you can add curated related tags, determining their order of appearance and listing them before any organic related tag.

Getting started with the Related Tags management tool

The Related Tags management tool lets you create a related tag configuration to control the organic and curated related tags displayed in the commerce store after shoppers perform a search.

When accessing the Related Tags management tool, you see a list with all the existing related tag configurations for the instance. If you haven’t created any configurations yet, the list doesn’t contain any rows.

List view of the Related Tags management tool - (A) Action tools, (B) Related tags list, (C) Row selector, (D) Page navigation options.

The related tags list (B) displays the details of the configurations:

• Query: the initial query that shoppers must use to search before related tags are displayed to refine the query.

• Created: total number of curated related tags created for the query.
• Disabled: total number of organic related tags hidden in the commerce store.
• Updated on/by: the date and time when the last changes were made to the configuration and the person who performed these changes.

You can select the number of configurations to be displayed in the list with the row selector (C) in the bottom left corner of the screen. You can navigate to other pages in the configuration list using the page navigation options (D) in the bottom right corner of the screen.

To add a new configuration from the list screen, click the + NEW button. To edit, clone, or delete a configuration, select the configuration you want to modify and use the corresponding action within the action tools (A) menu.

Creating a related tag configuration

To add a new configuration from the list screen, click the + NEW button.

Related Tags management tool - (A) Details, (B) Configuration, (C) Curated related tags, (D) Organic related Tags, and (E) Hidden organic related tags.

The configuration (B) section is where you can create or delete curated related tags, and show or hide the organic ones. The organic related tags (D) associated with the initial query are already shown and the refining keyword is highlighted in bold.

To create a configuration:

Creating a curated related tag

You can customize the related tags experience by adding curated related tags (C) that are displayed before any organic related tags (D) in the commerce store. Curated related tags are placed first for you to customize and guide the shoppers’ search experience and, thus, match your business strategy. The curated ones have an icon for shoppers to identify them in the Playboard.

Rules for curated related tags

• Curated related tags must not contain the same term as the initial query.
• Curated related tags cannot be duplicated.
• Curated related tags must bring results.

To add a curated related tag:

1. Click the + New icon from the list screen or select a configuration to edit.

2. Click the + icon of the configuration section, from above the list of related tags, if any.

3. Select if you want to add the term before or after the query. Then, add your tag in the text box on the right and press Enter. The curated related tag appears at the beginning of the list.

4. Click Save.

still don't see the use of curated related tags?

Check a use case for an online personal care and beauty retailer.

Changing the order of related tags

Curated related tags always appear before organic related tags. You cannot alternate curated and organic related tags in the list.

The order of organic related tags cannot be changed as it's determined by the volume of shopper searches. Their position indicates which terms are more frequently used together with the initial query when shoppers try to find what they are really looking for.

When you create a curated related tag, it is placed first. Since they follow the creation order, from newest to oldest, delete and create again a related tag to put it in the first place.

Showing and hiding related tags

In addition to changing or rearranging the position of your curated related tags, you can decide which organic related tags to show or hide.

To hide an organic related tag:

1. In the Configuration section, locate in the list the organic related tag you want to hide.

2. Click the X icon on the right of the query string in the organic related tag. All hidden organic queries appear as the last items in the related tags list.

3. Click Save.

To show a hidden organic related tag (E):

1. In the configuration section, go to the end of the list to locate the organic related tag you want to show again.

2. Click the return arrow icon on the right of the query string in the organic related tag.
   The newly activated organic related tag moves to its organic position in the list.

3. Click Save.

Tip

Distracted by so many tags? Click the Hide disabled related tags button in the configuration section to hide them. Click again to show them.

design tip

As well as determining the number of related tags you display in the commerce store, you can choose to differentiate somehow between curated and organic related tags in your store. Shoppers can distinguish clearly between related tags created to customize the search experience and those organically generated based on collective behavioral patterns. For more information, see Related Tag UI.