After launching a search, some shoppers may just want to take a quick look around, reviewing only product thumbnails and quick info on the SERP. While others will prefer to have a more detailed overview of the product results with large and multiple images. That’s why the display of results is really issue.
Results are rendered thanks to the combination of different X Components. This way, you can tailor the display to create the best product discovery experience for your shoppers. Decide the elements and product-related information you want to include when displaying product results such as the price, a picture, or even an add-to-cart button.
X Components for results display
(A) Image, (B) Product information, (C) Price, (D) PDP Link, (E) Rating, (F) Add to cart
To learn more about the display of results, see Product results.
A bunch of components for comprehensive product information Decide whether you want to include the description for the resulting product, a picture, or even rating information:
- Image. Include a picture of the product for better product recognition. (A)
- Result data and product variants. Retrieve the information to display about the product –name, description, reference, brand, category, season, colors, types, sizes, or any data from your catalogue. (B)
- Pricing. Indicate the original price of the product, discounts, and special prices. (C)
- Product details. Link your shoppers to the product detail page (PDP). (D)
- Rating. Show how valued a product is among your shoppers. (E)
- Add to cart. Allow your shoppers to add a product to the cart from the search engine results page (SERP), without going through the PDP. (F)
To include rating and add-to-cart options in results, rating and add-to-cart features must be implemented in your product catalogue.
Tailor the web experience
- Customize content. Choose and display the product-related information available in your catalogue.
- Add a PDP link to the product name or description, the picture, or to the entire product result.
- Format the price of products with integers and decimals. Decide the length of decimals or whether decimals should be rendered or not.
- Select the desired currency for prices.
- Customize the default rendering behavior of pictures when loading or broken.
- Animate the display of product results.
Want to know more? Learn how to configure your web experience.
Extend the performance
Traditionally, search results are displayed on the SERP after the query is launched or instantly as you type. However, result data is also used by features such as Recommendations and ID Results. You can combine results-related components with these modules to get advanced display options. Include additional product information in Recommendations and Identifier Results such as prices and pictures for better recognition and understanding of the products displayed.