Revolutionize your commerce search analytics with Empathy’s Backroom

Blog post

Understanding shopper behavior and optimizing your online store for maximum performance is crucial for any retailer. However, navigating complex analytics can feel like deciphering a foreign language. This challenge is worse when internal searches within your store skew your data, making it difficult to get an accurate picture of shopper interactions.

After identifying these two critical challenges plaguing online merchants, the new Empathy’s Backroom tool enters the scene to revolutionize commerce search analytics. This innovative solution addresses these pain points immediately, providing a seamless and intuitive way to access and interpret critical metrics directly within your commerce store's interface. With Backroom, you can effortlessly monitor your search analytics, track clicks, and assess add-to-cart actions.


Key features of Backroom

Now, let's take a closer look at the functionality. Using Backroom on your Empathy Platform commerce search couldn't be simpler.

  • Seamless integration
    Backroom integrates seamlessly with your Empathy Platform commerce search interface. You gain access to Backroom capabilities by adding a simple JavaScript snippet to your commerce store website.

  • Easy access
    Just type :: login in your store’s search bar and you instantly access comprehensive search data, including search analytics for every product in your catalogue, to understand and respond to real-time shopper behavior.

  • User-friendly interface
    Backroom's interface is designed with simplicity in mind. This user-friendly dashboard ensures that even those without a technical background can easily navigate and understand search analytics. This means less time spent interpreting data and more time making informed decisions.

  • Customizable analytics
    Tailor your analytics view to suit your specific needs. Backroom allows you to customize your data display based on your preferred time frame: the last 30 days, the past week, or a particular date range. This flexibility ensures you can focus on the most relevant data for your decision-making process.

  • Mobile optimization
    Backroom is fully optimized for mobile use, ensuring you can manage your commerce store search data on the go. You can access all its features smoothly on tablets or smartphones without compromising performance.

  • Performance assurance
    Backroom operates without impacting your site’s speed or responsiveness. It ensures that your shoppers enjoy a smooth and uninterrupted browsing experience while you gain powerful insights.

How Backroom benefits your commerce store

Simplicity and design aren't the only advantages of stepping into Empathy’s Backroom:

  • Real-time insights
    Get direct access to critical metrics that help you understand shopper behavior and trends as they happen.

  • Informed decision-making
    Use detailed analytics to make data-driven decisions that enhance your commerce store's performance and shopper satisfaction.

  • Flexibility and control
    You can easily toggle Backroom on or off and customize your analytics view, giving you complete control over your data experience.

In conclusion, Backroom offers an intuitive interface, real-time insights, and a commitment to simplicity, making it an indispensable tool for unlocking the full potential of your store's analytics. With Backroom, you can now enhance the performance of your commerce store search and improve shopper satisfaction directly from your digital space.

Embrace the future of commerce search analytics with Backroom and transform how you understand and engage with your shoppers.