Getting started with Tagging

Start capturing shopper interaction in your commerce store:

• Learn more about the Tagging API
• Integrate with the Tagging API

About the Tagging API

Tagging is the method used to track shopper behavior in a store by adding snippets of code to the site to capture certain events. The Tagging API is in charge of collecting these events and data, which are in turn used to refine Empathy Platform’s contextual and analytics services, and enrich features such as related tags, suggestions, and popular searches.

You can trigger two types of events:

• Search tagging events track interactions with the search engine, including launching a query from the search box, clicking on a product from the search engine results page (SERP), adding a product to the cart, or finalizing a purchase of a product from the SERP or product detail page (PDP) after a search.
• Browse tagging events track interactions with site navigation that happens without launching queries. These include viewing categories in the navigation menu, clicking products, adding products to the cart and checkout.

Depending on the search and discovery features to be supported or the analytics you want to obtain, you may need to integrate search events, browse events, or both.

Search events

Event	Description
query	Data on the search query entered (e.g. terms used, number of results)
click	Data on the item from the query that shoppers clicked (e.g. product ID, title, and URL)
add2cart	Data on the item added to the cart (e.g. product ID, title, and URL)
checkout	Data on the products purchased in the checkout flow, usually triggered for each item in the cart

Browse events

Event	Description
browseCategory	Data on product category impression (e.g. category ID & number of products displayed)
browseProduct	Data on the item clicked from a product category (e.g. product ID, title, and URL)
browseAdd2Cart	Data on the item added to the cart (e.g. product ID, title, and URL)
browseCheckout	Data on the products purchased in the checkout flow, usually triggered for each item in the cart

interact

To learn more about search and browse tagging events, see Track shopper interactions in your store.

Integrate with the Tagging API

Once you know the events you need to collect, you can use Empathy Platform Tagging API to implement event tracking in your store. See Integrate Tagging using API.

interact

Explore the tagging API endpoints in the Tagging API reference.