Overall
Understand search evolution with metrics such as clicks, CTR, add to cart, and checkout.
1 min read
Analyze the search and discovery experience
Data is key in ensuring your search and discovery experiences are successful and in detecting opportunities. What are your shoppers interested in finding? How can you identify any frustrated searches and implement measures so the shopping journey doesn't go to a dead end? Do shoppers find what they want straightaway or do they need to refine their searches or browse several pages of results to locate what they're looking for?
Empathy Platform offers several analytics and insights features to help you track search and navigation performances, model and understand your shoppers' behavior, and measure the quality of your search and navigation relevance so you can make data-driven decisions to improve the search & discovery experience:
Search
Track the evolution in search in terms of users, queries, and sessions and visualize KPIs such as CTR, add-to-cart, and findability for your search experience analysis. In addition to the standard reports offered by the Statistics API, Empathy Platform Playboard offers two analytics features: Overall and Queries.
Fuelled by the Statistics microservice, Empathy Platform Playboard provides these insights: Now, Categories, Origins, Terms, and Semantics. Be inspired by your shoppers’ journey and get a deeper understanding of the search experience.
Categories
Focus on the performance of each product category. Category data is interactively displayed and listed per query.
Semantics
Analyze how Semantics reduces the no or low results for a query and increases shoppers interacitons.
Queries
View metrics for all queries, queries with results, and queries with no results.
Origins
Understand whether shoppers used organic searches, predictive, or refinement features.
Browse
Explore the navigation journey of your shoppers and scan KPIs such as views, clicks, findability, and add-to-cart for your commerce store navigation performance.