Backroom is a revolutionary tool designed to transform commerce search analytics by providing merchants and analysts with real-time insights directly within the store’s search interface. Unlike traditional analytics tools, Backroom offers a seamless and user-friendly experience, enabling retailers to optimize their online stores effortlessly and inmediatelly.

Navigate your shop's Backroom

Navigating complex analytics and dealing with skewed data caused by internal searches can be challenging. Backroom simplifies and enhances how you interact with your commerce store’s data, empowering you to effortlessly improve your store’s performance.

Backroom provides direct access to critical search data without needing external tools. You assess shopper behavior through real-time key metrics, such as clicks and add-to-cart actions. In addition, the Backroom’s streamlined and intuitive interface simplifies the decision-making process.

Key Features

• Seamless Integration: Backroom integrates directly with your Empathy Platform commerce search. Accessing it is as easy as adding a JavaScript snippet to your website.
• Easy Access Type ::login in your store’s search bar to instantly access comprehensive search data and analytics for every product in your catalog.
• User-Friendly Interface: Designed for simplicity, Backroom’s dashboard ensures that even non-technical users can navigate and understand search analytics with ease.
• Mobile Optimization: Manage your search data on the go with a fully mobile-optimized interface that works seamlessly on tablets and smartphones.
• Performance Assurance:Backroom operates without affecting your site’s speed, ensuring a smooth browsing experience for shoppers.

Here are some of the main benefits of Backrooom:

• Real-Time Insights: Understand shopper behavior and trends as they happen.
• Informed Decision-Making: Make data-driven decisions to enhance performance and shopper satisfaction.
• Flexibility and Control: Customize your data view and toggle Backroom features as needed.

Boost and Bury

Using Backroom, you can fine-tune your search results by boosting or burying products directly from the search interface. This feature allows you to prioritize certain products for greater visibility or demote others to the end of the results list to align with your business goals. For more details on how to use this functionality, refer to the Query Ranking page.

Compare Backroom and Playboard

While both Backroom and Playboard are powerful tools for optimizing your online store, they work together to have a holistic understanding of your shop:

Feature	Backroom	Playboard
Access	Store search bar (::login)	External login via Playboard platform
Focus	Quick insights and basic analytics	Advanced analytics and configuration
Key features	Boost & Bury, real-time insights	Equalize, Query Ranking, Promotions, advanced filtering, and more
When to use	Immediate, on-the-go decisions	In-depth analysis and strategic planning

Collaboration Between Backroom and Playboard

For comprehensive store optimization, using both tools can be beneficial. Backroom provides quick access to critical metrics, while Playboard offers advanced analytics for deeper insights and configuration. Effective communication between these tools ensures that decisions made in Backroom align with your broader strategies.

Get Started with Backroom

Step into the future of commerce search analytics. Backroom simplifies and enhances the way you interact with your store’s data, empowering you to improve your online store’s performance effortlessly. Try Backroom today and transform your understanding of shopper behavior.