Overall is the Empathy Platform Playboard data analytics tool to track how searches are performing over time in your commerce store. Data analysis is depicted with different graphic charts that explore the insightful metrics affecting query performance, such as CRT (click-through rate), findability, and checkouts, among others. You can also analyze when your shoppers overcome dead-ends with no-result searches and implement strategies to avoid their frustration and abandonment.

You access Overall through the Insights landing page in the Playboard.

Try Overall to...

• Analyze the main KPIs affecting the global performance of the queries searched in your commerce store.
• Explore and compare how queries are distributed across different devices, languages, stores, etc., or specific periods.
• Visualize the evolution of the queries over time and their insightful metrics (clicks, success clicks, checkouts, etc.).
• Identify queries offering no results to avoid shoppers’ frustration.

Getting started with Overall

The Overall data analytics tool explores the search evolution of the queries performed in your commerce store over a specific period with different data visualization charts. When accessing the tool, the information for all the queries performed is displayed.

Overall data analysis - (A) Header, (B) Search Success Metrics chart, (C) Evolution Over Time chart, and (D) Queries Distribution chart.

The data visualization has four main sections:

• Header
• Search Success Metrics
• Evolution Over Time
• Queries Distribution

Header

The header (A) includes the date selector, the Compare with field, and the data filters, if applicable.

With the date selector, you can narrow the period when the queries were performed on your commerce store. There are four options:

• Today: queries performed over the current day.
• Last 7 days: queries performed over the last 7 days (default).
• Last 30 days: queries performed over the last 30 days.
• Custom date: queries performed over a selected date range.

With the Compare with field, you can select to not compare the data analytics at all by selecting None, compare them with the previous period similar to the one chosen by selecting Previous period, or compare them with the same period of the past year by selecting Year over year.

If your instance includes filters (such as store, language, or device), you can set a specific scenario to display the query data. For example, you can apply filters to visualize the queries made in the commerce store across different locations and languages to detect disparities in searches per region.

Search Success Metrics

The Search Success Metrics chart (B) provides insights into search performance by displaying key metrics about queries, sessions, and queries per session. The following KPIs are included:

• No Clicks: percentage of times the query returned results but did not lead to any clicks based on the number of times the query was performed.
• CTR: percentage of times the query led to clicks on products based on the number of times the query was performed.
• Findability: percentage of times the query led to clicks on products on the first page of the SERP based on the number of times the query was performed.
• Checkout: percentage of times the query resulted in one or several products being purchased based on the number of times the query was performed.
• No Results: percentage of times the query returned no results based on the number of times the query was performed.
• Add2cart: percentage of times the query led to a product being added to the cart based on the number of times the query was performed.

Evolution Over Time

The X/Y lineal Evolution Over Time (C) chart shows the volume or percentage of the following KPIs related to all the queries performed in the selected period:

• Queries: number of queries performed. It's only displayed when the Show percentage toggle is not selected.
• Clicks: number of clicks made on the products listed on the SERP.
• Success clicks: number of clicks made on the products listed on the first results page.
• Checkouts: number of products listed on the SERP that have finally been purchased.
• No Results: number of queries returning no results.
• Add2carts: number of products listed on the SERP that have been added to the cart.

Select the Show percentage toggle to change the data display from volume to percentage. Click the metric names in the legend to remove or add them to the chart.

Queries Distribution

The Queries Distribution (D) chart displays information about metrics such as the number of queries, clicks, success clicks, checkouts, no results, and add-to-carts across the different segments configured for your instance, such as language, device type, or store.

Each segment has its own tab, so you can explore and analyze how the query performed within each segment separately. Select one of the metrics to see how the query performed for the segment chosen.