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Customize Related Prompts on the SERP

Related Prompts creates a more human-like interaction to offer an intuitive, conversational search experience to shoppers in your commerce store. Generated by AI-powered technologies, these prompts presented like questions that rephrase shoppers searches capture their intent for more precise and relevant catalog discovery experience.

For example, if they look for "cheese", this initial query is processed to better understand its context. Then, a prompt rephrases the shoppers' intent asking something like Do you want to prepare a cheese platter?, Do you like goat cheeses?, or Are you looking for vegan cheese options?. When the shopper clicks one of these prompts, the query is narrowed down, displaying more accurate results, as only the products related to the prompt clicked are listed.

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Don't you know exactly what related prompts are and how they are generated? See Related Prompts overview.

The Related Prompts management tool allows you to control the display of both synthetically generated and curated related prompts. You can choose to show or hide synthetic prompts and turn on or off the curated ones.

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Consider that the Related Prompts management tool is undergoing continuous improvements. Although curating related prompts is supported by Empathy Platform, it's only done on demand. Contact your Key Account Manager for further details.

You access the Related Prompts management tool through the Play section on the Playboard. From the landing page, you can either preview the related prompts triggered by a specific query or check the available configurations for curated prompts.

To preview the related prompts for a specific query, first narrow down your configuration experience using the Filters pane. Then, type the desired query in the search box and press Enter. To go to the Related Prompts configuration list instead, click the Overview button.

List view of Related Prompts

The Related Prompts configuration list displays only curated related prompts; you can check the synthetically generated prompts directly in your production environment or by clicking the Preview button.

The configuration list shows the following information:

  • Related Prompt: The curated prompt configured for the search experience to match your business needs.

    warning

    Curation of related prompts is not currently supported for no-code setups in the Playboard. To add curated prompts to your search experience, please contact your Key Account Manager.

  • ID: Identifier of the related prompt configuration.
  • Language: Language set up for the configuration.
  • Next Queries: Suggested queries triggered by the related prompt. These queries are displayed in carousels after clicking the associated prompt.
  • State: Status of the related prompt. Turn the toggle on to activate the related prompt and show it in your search experience.

Click the Preview button to check how the related prompt configurations would perform in your commerce store.

In the Preview window, you can check which prompts have been synthetically generated and the behavior of the curated ones, which, in both cases, are all associated with the query you entered. Each related prompt tag has a toggle on the left to turn it on or off (show or hide it) and the pills for the triggered queries (C).

Preview of Related Prompts

Preview of Related Prompts - (A) Settings, (B) Related prompts list, and (C) Queries triggered by the related prompt.


An icon identifies the curated prompts so you can distinguish them from the synthetic ones. Curated prompts are displayed first, before any synthetic prompts. Slide from left to right to see all related prompts triggered by the entered query.

When you hide a synthetic prompt, it automatically becomes curated and is then listed in the Related Prompts configuration list. If you later reactivate this originally synthetic prompt (now curated) to display it again in the search experience, it remains curated anyway, as you've already managed it.

You can test the generated related prompts using any query. Modify your settings (B) by typing a new query in the search box and adjusting the filters as needed to update the prompt data in the preview. Click the Overview button to access the Related Prompts configuration list anytime.