Creating an irresistible search experience is key for your commerce store's success. Shoppers must be able to search and find in the catalogue what’s important to them.

To bring your product catalogue to shoppers, a carefully crafted pre-search experience, a well designed search engine results page, and a product detail page where you can gain insights into shopper intent are key.

Pre-search experience

Without realizing it, the search experience begins even before shoppers start to type. Brands are increasingly turning to the search box as the way to build a conversation with their customers in a refreshing and fluid way.

But not only that, the new search experience is typeless, guiding and assisting using the predictive layer to offer shoppers ways to quickly find what they’re looking for using features such as Query Suggestions or Next Queries, all without having to type again in the search box.

Query Suggestions

Helps to formulate search queries with suggestions as you write.

History Queries

Displays the last searches.

Recommendations

Displays product recommendations to explore your catalogue without launching any query.

Popular Searches

Discloses the preferred search queries for other shoppers.

Next queries

Indicates what to look for next.

Search engine results page (SERP)

The search engine results page is the page showing the results that the search engine returns after a shopper submits a search query. It presents the different types of product results displayed on the SERP and allows your shoppers to discover your product catalogue with a set of features to organize, sort, and filter search results.

Shoppers may never need to see zero results, as synonyms, spell check, and partial results make sure there are always products shown.

You can manage how products are listed on the SERP, modifying product or attribute ranking to boost or bury products according to business needs.

Facets & Filters

Narrows down the product catalogue based on categories and product attributes.

Sorting

Customizes the order of results using criteria such as price or name.

Pagination

Separates the list of results across several pages.

Spell Check

Offers alternative query results for misspelled search terms where there are no results.

Synonymize

Sets up alternative terms for search queries.

Product Ranking

Boosts or buries specific products.

Attribute Ranking

Boosts or buries groups of products based on product attributes.

Recommendations

Displays product recommendations to explore your catalogue without launching any query.

Partial results

Displays acceptable results when the query does not return results.

Product detail page (PDP)

The product detail page is the page where shoppers find specific information about the products. It's an invitation to shoppers to explore the product's characteristics through descriptions and specifications, product images, and videos, find out more about in-store availability, shipping lead times, and ultimately, purchase the product with add-to-cart buttons. It often features product recommendations and comparisons, as well as add-to-wishlist buttons to make product research easier.

You can allow shoppers to search and go directly to the product using ID Results or link directly to specific product pages using Redirections (as well as to other URLs).

ID Results

Searches for product references to go directly to the product description page.

Redirections

Sends shoppers directly to specific URLs from the search box.

note

It's important to track shoppers interactions in these pages for enhanced search results and suggestions. For more information about how to track shopper interaction in the PDP, see Shopper interactions tracked in your store.

interact

Explore the interactive map to see how the Commerce Search & Discovery Experience is created with Empathy Platform.